Rachel Lee

Leo Burnett Internship

User Research

8 weeks
(Summer 2018)


During the summer of 2018, I interned at Leo Burnett's Hong Kong office as a Creative Intern.

I primarily assisted with market research, provided strategy recommendations, as well as the design of print and web visuals, style guides, wireframes and copywriting under creative director Bobby Chiu. Furthermore, I also led a team of 5 interns to develop and pitch a cohesive campaign proposal for a local transportation authority via identifying pain points, investigating brand positioning, prototyping, and presenting brand activation and campaign ideas.

The projects that I worked on during my internship are protected under NDA. Feel free to reach out to me at rwlee@andrew.cmu.edu to learn more about my experience.